Task 1: "Target Audiences"
Please respond to the following:
- Many beginning marketing students make the mistake of assuming that some products can appeal to everyone. Pick a product that you believe has mass appeal and analyze it.
- From the case study, propose the next steps that Kirkwood should take and how to reach these steps. Support these suggestions with information about the target audience.
Task 2: "Positioning" Please respond to the following:
- Pick a nonprofit organization with which you are familiar and believe the organization should be repositioned to serve its core clientele better or a new clientele altogether. Identify the organization, its current position, and your recommended reposition, including the existing or your proposed target audience for the recommendation.
- The Gulf of Mexico Coast's tourist industry was devastated by the BP oil spill. Pick a specific Gulf location and explain how you would reposition this tourist area that invites and sells the value of the location to tourists.