Centralized-decentralized international marketing research


Problem 1. What are the trade-offs between centralized and decentralized international marketing research?

Problem 2. What were the industries and countries that filed anti-dumping claims on behalf of the United States last year?

Problem 3. Outline how marketers used the Lotus Notes and Domino to interactively share information that improved internal communications for network global organizations.

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Marketing Management: Centralized-decentralized international marketing research
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