1. Tactical planning:
A. Involves enabling objectives for meeting Strategic goals.
B. Strategic objectives for meeting operational needs.
C. Operational goals involving specific enabling objectives.
D. Involves tactical long-term operational needs.
2. The primary difference between Tactical planning and Strategic planning is that Strategic planning focuses on broad general approaches to outcomes and Tactical planning is involved with specific action items to achieve outcomes.
A. TRUE.
B. FALSE.
3. Market suppliers / Marketers (ALL) attempt to identify and locate consumers that they can qualify as prospective customers / buyers. Which set of variables is most useful in determining this:
A. Previous income, Monthly expenses, Debt, Property taxes.
B. Taxes, Financial Resources, Age, Employment.
C. Income, Wealth, Available credit.
D. Age, Current expenses, Wealth.
4. Rendall Seed & Fertilizer Company discovered that recent developments in agricultural technology enhanced their position in seed genetics. These developments lead to a distinct ___________________ for Rendall:
A. Core competency.
B. Strategic window.
C. Competitive advantage.
D. Market affirmation.