1. Auto Zone Distributors is introducing a 14 ounce container of grease stripper for engine blocks. Previously, the distributor offered 7 ounce and 24 ounce containers, but sales of the 24 ounce container declined because consumers felt in some applications it was too large. It could be said that Auto Zone (with the new offering) engaged a __________________ strategy.
A. Dimensional.
B. Line Filling.
C. Line Stretching.
D. Width.
2. Toyota has developed an aluminum car body that is 100% recyclable and light enough to help conserve fuel for motorists. What type of action / response is this for Toyota:
A. Proactive in nature.
B. Reactive in nature.
C. Subliminal in nature.
D. Sustainable in nature.
3. If your organization was attempting to clarify attributes of a certain phenomena in order to resolve a related business situation, you would focus, for the most part on __________________ research.
A. Experimental.
B. Primary.
C. Exploratory.
D. Descriptive.
4. Phillips Electronics went through a period of engaging in conglomerate growth. Several years after it had purchased several companies in different industries, Phillips realized it had made a mistake, as revenues in the companies declined and decision making with regard to predicting industry conditions became a difficult task. Phillips decided to ____________________ as a means of regaining financial stability.
A. Return to its core competencies.
B. Acquire a more diversified portfolio.
C. Revert to technological determinism.
D. Rework their strategic vision.