Swot analysis in the strategic planning process


Task: Identify the internal and external Strengths, Weaknesses, Opportunities, and Threats (SWOT) facing Mozilla, particularly regarding its Firefox browser.

(1) Define the role played by a SWOT analysis in the strategic planning process.

(2) Differentiate between strategic thinking, leadership, and planning

(3) Indicate the implications of your analysis for planning and implementation, including any recommendations that seem to follow your analysis;

(4) Support your analysis with evidence from any news sources you may find on the Internet.

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Strategic Management: Swot analysis in the strategic planning process
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