1. Susana keeps a close eye on her company's internal and external environment to discover possible opportunities for new products and to discern possible threats from the competition. In which activity is Susana engaged?
environmental scanning
corporate spying
management by observation
the synergistic approach
competitive intelligence
2. A researcher who has no concern for issues of control or ability to generalize, instead choosing focus on providing rich descriptions would be following the _________ approach.
positivistic/empirical
interpretive
critical
scientific