Suppose you are a manager of a firm targeting international expansion.
(1) Where will we be active (e.g., a particular industry or geographic area)? Why?
(2) How will we get there (e.g., a type of entry mode)? Why?
(3) How will we win in the marketplace (e.g., by keeping prices low or offering best services)?
(4) How fast will we move and in what sequence will we make changes?
(5) How will we obtain financial returns?