Supply chains to keep from running into forrester effect


Problem:

I Would like some imput on what a supply chain company would do. When they provide a seasonal product A and during the switch over of providing a different product B the demand for the product A becomes a stock out. During the switch out of production of product B, it becomes an issue. What should the supply chains do to keep from running into the Forrester effect?

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Other Management: Supply chains to keep from running into forrester effect
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