Problem:
Summarize text below using a positive deviance lens
In 1997, the Sternins moved to Egypt where the PD approach was first applied to another seemingly intractable problem: Female Genital Mutilation (FGM). During the next two years, the PD approach methodology was developed to address the failure to advocate against this near universal practice. With the active participation of Egyptians NGOs dedicated to eradicate this practice, "Positive Deviant" individuals such as mothers or grandmothers who refused to circumcise their daughters & granddaughters, priests and sheiks who advocated against the practice and many others who said "NO" to excision were identified and interviewed and shared their stories. With their input into developing an advocacy program, they became the frontline community based advocates who worked side by side with the local NGOs' staff, resulting in thousands of girls' circumcision being adverted. The pilot project was scaled up in 2002 to be included as a behavior change communication strategy, in a government initiative called "the Abandonment of Female Genital Mutilation" (FGMAP) run by the National Council for Motherhood and Childhood (NCCM) supported by UNICEF. By 2005, the FGMAP had been implemented by 4 PNGOs working with 20 LNGOs in 40 communities. Need Assignment Help?