Problem
• Competitive Environment: Summarize the external environment factors relevant to your study and recommendations. Consider factors from your external analysis as well as stage of industry lifecycle. The information provided should support your recommendations and selected strategy.
• Company analysis: Summarize your understanding of the company. Consider the following:
o Vision & mission assessment; Current strategy and its effectiveness; Resources (tangible and intangible), organization capabilities, core competencies, and value proposition, etc. The information provided should support your recommendations and selected strategy.