Discuss the ethical issues and implications, Business Management

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Discuss the ethical issues and implications

Problem

Module: Bzzz Agent assignment. Read about "Strategic Applications of Word-of-Mouth (WOM): Buzz Agents" in Chapter 9. Explore the BzzAgent website. Review the BzzAgent Code of Conduct. Watch: BzzAgent Starbucks video on YouTube. Search on BzzAgent in YouTube to watch videos like this one a BzzAgent triple campaign unboxing.

Answer this question: Discuss the ethical issues and implications in this form of WOM marketing.

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Business Management: Discuss the ethical issues and implications

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Business Management: Discuss the ethical issues and implications

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