Assignment task: You are applying for a NEW PRODUCT MANAGER role and the recruiter (headhunter) has been asked to prepare you for the interview with the CEO by showing that you have an understanding of the key success and failure factors in developing new products and services and the extent to which the NPD process can be planned.
1: Outlining key concepts (use references)
2: Drawing key models OR tables of the concept (use references)
3a. Identifying 5 examples of recently failed new products and explaining why they failed.
3b. Identifying 5 examples of recently successful new products and explaining why they succeeded.
References for examples section:
Part 4. Providing your opinion of the key reasons new products succeed or fail and whether or not too much planning is a good or bad thing? (2 page limit).