Structured and semi structured interviews


Assignment:

Q1. Distinguish between structured, semi structured, and unstructured interviews.

Q2. Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend, and why?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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HR Management: Structured and semi structured interviews
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