Assignment:
Q1. How does qualitative research differ from quantitative research?
Q2. How do data from qualitative research differ from data in quantitative research?
Q3. Why do senior executives feel more comfortable relying on quantitative data than qualitative data? How might a qualitative research company lessen the senior-level executive’s skepticism?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.