Question 1:
Illustrate out why it is significant for tourism/ hospitality organisations to practice integrated marketing communications.
Question 2:
Discuss and describe the strengths and weaknesses of three (3) kinds of marketing communications.
Question 3:
Identify a type of marketing research which you have recently conducted in a tourism or hospitality organisation and discuss the usefulness of your findings.
Question 4:
Illustrate out the types of research methods employed for the above and justify your choice.
Question 5:
Identify a tourism or hospitality organisation to discuss the following:
Question 6:
The non-monetary costs that customers might experience when purchasing the service. Use instances to support your answer.
Question 7:
Four pricing strategies that are used by the above organisation. Support your answer with appropriate instances.