Question 1:
Justify your alternative of research techniques for the above research conducted.
Question 2:
Integrated marketing communications is crucial so that the customer acquires unified messages and promises regarding the tourism experience. Discuss and describe this statement in context of destination marketing.
Question 3:
Explain and discuss the significance branding for the tourism organisation.
Question 4:
Illustrate out the Ansoff model and discuss its significance in strategic marketing planning.
Question 5:
Discuss and describe the potential and challenges of using electronic channels to market your products or services.