The assignment objective is to define the problem persuasively and accurately, propose solutions to the problem or issue, and to present that solution to a decision-maker or group of decision-makers who can implement the recommendation.
The problem or issue need not be enormous. Within the scope of the assignment are issues such as these:
- Communication among Account Managers within your the organization may be difficult. You could propose some interoffice communication strategies to facilitate communication and show how these might affect the organization's bottom line.
- Concern about the company's image and level of service has prompted much dialog. A possible strategy for improving the company's image and perception could be using social networking, blogging, or other multimedia to improve the image and connect to its customers. Social media is now an important aspect of doing business. You could write a report recommending that your company set up an interactive customer blog or use social media to improve customer service.