A simple definition of power is the ability to influence another. According to that definition power is ever present, even if diffuse. When it comes to being persuasive that power becomes focused around specific actions or understandings. One of the primary features of professional communication, from memos to ad campaigns, is to persuade the recipient of some understanding or necessary program of action. Given what you have learned from our readings, what have you learned about maximizing your persuasive communication abilities? How would you apply it to a real case?