Multiple choice questions:
1. Question : Which is the greatest value of global e-commerce transactions?
Student Answer: Business-to-business
Business-to-consumer
Consumer-to-business
Consumer-to-consumer
None of the above
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2. Question : Which of these is mainly associated with buy-side e-commerce?
Student Answer: E-CRM
E-procurement
E-recruitment
E-service
All of the above
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3. Question : A fulfillment risk of E-business is:
Student Answer: e-mail enquiries from the website don't reach the right person and are ignored.
goods ordered online go missing or are delayed and the customer never returns.
hackers penetrating a system and steal credit card details.
a company e-mails customers without receiving their permission, so annoying customers.
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4. Question : An affiliate can best judge their site effectiveness through__________.
Student Answer: Earnings Per Click (EPC)
Pay Per Click (PPC)
Cost per Thousand (CPM)
Cost Per Acquisition (CPA)
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5. Question : An intermediary site which is a gateway to a range of services and information on other sites is__________.
Student Answer: Evaluator
Portal
Financial
Virtual community
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6. Question : A revenue model is typically:
Student Answer: one element of a business model.
the main component of a business model.
A and B
None of the above
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7. Question : A company ________ can be used to provide shared content for staff only.
Student Answer: Internet
Intranet
Extranet
Opranet
None of the above
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8. Question : EDI is__________.
Student Answer: achieved through value added networks only
the exchange of documents in standardized electronic form
achieved across the Internet only
implemented using XML only
None of the above
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9. Question : A company ________ site can be used to provide access to all interested users.
Student Answer: Internet
Intranet
Extranet
Opranet
None of the above
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10. Question : (TCO 3) A key CRM technique is a sub-set of cross-selling, but in this case, selling more expensive products. This is__________.
Student Answer: Reactivation
Up-sell
Cross-sell
Referral
1. Question : An important factor controlling the level of adoption to the Internet in a country related to ease of use is__________.
Student Answer: perceptions and technologies that govern security
entry cost and cost of broadband
benefits of the Internet compared to other channels
different technology platforms available for using the web
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2. Question : Which of these factors is most relevant to assessing offline purchases resulting from online use?
Student Answer: Proportion of customers with access to Internet
Proportion of customers influenced by Internet
Proportion of customers purchasing by Internet
Proportion of customers using e-mail
None of the above
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3. Question : WAP stands for__________.
Student Answer: Wireless Access Protocol
Wireless Application Protocol
Wireless Authentication Protocol
Wireless Admission Protocol
None of the above
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4. Question : Why is it often necessary to revisit previous stages in the systems development life cycle?
Student Answer: Change in system requirements
Requirements have been ill-defined
Design oversights or errors
System errors discovered
All of the above
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5. Question : Strategic option selection forms part of:
Student Answer: Strategic analysis.
Strategic objectives.
Strategic definition.
Strategic implementation.
None of the above
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6. Question : An example of a metric from the customer component of the balanced scorecard:
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7. Question : An example of the improved bargaining power of suppliers online.
ts
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8. Question : What is the focus of marketing orientation?
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9. Question : Internet contribution is a good indicator of_________.
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10. Question : The direct online contribution effectiveness refers to__________.
1. Question : Which of the following describes flow process charts?
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2. Question : Tacit knowledge is__________.
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3. Question : One user viewing one page of a website is__________.
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4. Question : Explain Tim Berners-Lee's contributions to e-Commerce. Analyze how those contributions have played a part in the growth of this field.
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5. Question : Apply one of the four different e-commerce strategies we discussed in our lecture by picking one and explaining how an online retailer would utilize the strategy you chose.
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6. Question : What is the difference between traditional and e-marketing? List an example of how you could utilize the differences of e-marketing.
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7. Question : When you design a website, what are some questions you would ask yourself to design a user-centered website (list at least five questions).
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8. Question :Compare and contrast the traditional business model with the e-commerce model.