Assignment:
Step 1: Visit California Pizza Kitchen's (CPK) official company website and identify their vision, mission, values, and goals. (Hint: Click on the "investor relations" link".) Be sure to look at the most recent annual report.
Step 2: Critically evaluate these elements. Use the criteria in the background materials as well as the readings for the SLP to support your assessment of the quality of the vision, mission, values and goals.
Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.
Step 4: Consider what changes are needed to improve the vision and mission statements, statement of values, and statement of objectives/goals.
Step 5: Case Instructions:
Identify the company's mission, vision, values and goals. Keep in mind that this may not be how the company labels these elements, use your knowledge of such statements to identify them.
Critically evaluate these elements, including consideration of how these elements do or do not account for stakeholder's interests.
Suggest any changes that would strengthen these elements and bring them more into line with what the background readings suggest.
Prepare your report with proper documentation of sources, both internal citations and a complete reference list - or footnotes, whichever you perfer.