Problem:
Lot of people enter into business, set big organizations, sit on the board of different companies. They render invaluable guidance in the running of the company and are compensated for it. But it is rare that they get emotionally attached to their venture. They do not have a dream to realize, a mission to make their enterprise a world class, have a vision to give the best to public, customers.
"The most recognized and respected brand in the world".
Mr. Schultz not only gave a name to his dream project. He strove to make the coffee offered at Starbucks a well recognized and respected brand. He wishes that customers of the Starbucks may recognize and respect it for its virtues such as quality and comfort.
To ensure that he has encouraged the company's employees to feel a part of decision making process. He himself visits the various outlets, examines the problems faced by employees and customers and removes them without any haste. All the outlets are connected through WI FI router system.
Mr. Cone contributed his might in setting up of the present communication system.
The employees feel a pride of having been associated with such a company