Solved: Strategic issues in fedex marketing implementation-control, Marketing Management

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Strategic issues in fedex marketing implementation-control

Question 1. What are the strategic issues in FedEx's marketing implementation and control?

Question 2) What are the approaches used by FedEx in marketing implementation?

Question 3) As interviewee for the job of Director of Marketing of FedEx, Company Chairman Fred Smith has asked you to read his "C" paper. In return, he wants you to report back to him with the top 3 reasons why FedEx has achieved such success. Based on learned marketing concepts, what are the top 3 reasons you would use?

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Marketing Management: Strategic issues in fedex marketing implementation-control

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