Consider the given scenario:
Monsanto, a large chemical and fibers company, invested $77 million in state-of-the-art systems to improve process control, laboratory automation, and local area network (LAN) communications. The investment was not justified merely on cost savings but also on the basis of qualitative considerations. Monsanto management viewed the investment as a critical element toward achieving its strategic vision.
Discuss what qualitative considerations you believe Monsanto would have considered in its strategic evaluation of these investments. Remember, it is not just about the money in capital investment planning.