Assignment:
After running various advertisements, you have received the statistics from each market segmentation. A total of 1,800 ads were run to try and reach the various segments. The following lists the breakdown of each:
- 680 for a geographic location
- 500 based on demographics
- 440 based on psychographics
- 385 based on both geographic and demographics
- 245 based on both geographic and psychographics
- 325 based on both demographics and psychographics
- 245 based on all three segments
Write a memo to your boss that displays the data graphically in a Venn diagram. Also, describe example scenarios listed below by first constructing them in set notation (use the addition principle to show the union values) and then give the actual values. Then, construct a table to summarize the data.
- Ads that were run either for geographics or demographics
- Ads that were not run for geographics
- Ads that were run for geographics and psychographics but not for demographics
- Ads that were not run for any of these segments (e.g., behavioral basis)
- Ads that were not run for geographics but were run for demographics
Provide complete and step by step solution for the question and show calculations and use formulas.