Statements about reinforcement


Question 1

While planning a vacation, Shelby visited the website of a package tour provider and closed a pop-up ad without even noticing what it was for. This is an example of:

A- selective retention.

B- selective exposure.

C- selective perception.

D- selective learning.

Question 2

Sarah does not find her regular brand of shampoo at the store. She looks at the bottles of three brands before deciding on the Sunshine brand. Sarah has engaged in

A- limited problem solving.

B- intensive problem solving.

C- routinized response behavior.

D- extensive problem solving.

Question 3

Which of the following statements about reinforcement DESCRIBES the learning process?

A- A cue is a strong stimulus that drives an individual.

B- Learning occurs only when a drive is satisfied.

C- Reinforcement strengthens the relationship between a cue and a response.

D- Cues are the causes of drives.

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Marketing Management: Statements about reinforcement
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