Question regarding retail buying


Question 1

What percentage of U.S. families received incomes of $112,638 and over in 2007?

A- 20%

B- 30%

C- 40%

D- 50%

Question 2

Regarding the business (manufacturing) market, small firms (with fewer than ten employees):

A- are not very numerous compared to the very large firms.

B- are the majority of all firms, but account for less than 3% of "value added" by manufacturing.

C- account for the vast majority of the total employment provided by all manufacturers.

D- amount to nearly two million establishments.

Question 3

Which of the following statements is TRUE with regard to retail buying?

A- Most retail buyers see themselves as purchasing agents for their suppliers.

B- Buying committees, instead of individual retail buyers, may make the buying decisions.

C- Retail buyers make most purchases as modified rebuys.

D- Retailers typically only carry products that they have judged "socially desirable."

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Marketing Management: Question regarding retail buying
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