State why you choose the product or service


Discussion

The product I have chosen is Hyaundai Elantra.

Choose a product or service that you will conduct your consumer behavior audit on. The product or service choose must be consumer (not business to business or industrial) product and must be limited to decision making. State why you choose the product or service. Finally outline the self oriented values that may weigh into consumers decisions to purchase this product or services.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: State why you choose the product or service
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