Choose a product with marketing problem (of your choice) and write three- to four- page paper (excluding the title and reference pages) based upon the issues below. Be sure to follow APA formatting and employ a minimum of three scholarly sources from Ashford University Library, in addition to the textbook.
Explain the primary marketing problem facing the product you have chosen.
Explain three sources of secondary information that might be in the company's marketing information system.
Describe two types of proprietary corporate information that the company might collect for its marketing information system.
Explain why you think the information in the marketing information system could help solve the marketing problem facing the company OR why the company would need to gather additional primary information.