Weaknesses in positioning


Make a product positioning map, and carry out the EPS/EBIT calculations given in 8B. Discuss, in a two-page APA formatted paper, how the product positioning is aligned with McDonald's corporate strategy. Determine potential gaps in the product line or weaknesses in positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy

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Business Management: Weaknesses in positioning
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