Some marketers feel that the image of the particular channel in which they sell their products does not matter-all that a matter is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images-such as a retail store-can be critical and must be consistent with the image of the product. So does it matter where you sell? What is your position on this debate?
To answer these two discussion questions, please first explain what a marketing channel is and why marketing intermediaries are needed. In your response, please use relevant concepts and theories