List the name of five of your favorite celebrities and then identify branded products or services for which these celebrities would make good spokespersons. For example, would Serena William's fiery temper make her a good match (no pun intended) with Tabasco? Would Rosie O'Donnell's knowledge of old television shows and theme songs make her a candidate for Nickelodeon? Discuss the pairings, why or why not they make strategic sense, and the celebrity's potential role in building brand equity.