Some marketers consider benefit segmentation as the, Management Theories

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Some marketers consider benefit segmentation as the

1. Under which circumstances and for what types of products should a marketer segment the market on the basis of (a) awareness status, (b) brand loyalty and (c) usage situation?

2. Some marketers consider benefit segmentation as the segmentation approach most consistent with the marketing concept. Do you agree or disagree with this view? Why?

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