Many marketers have found that a relatively small group of
Many marketers have found that a relatively small group of heavy users accounts for a disproportionately large amount of the total product consumed.
What are the advantages and disadvantages of targeting these heavy users?
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1 under which circumstances and for what types of products should a marketer segment the market on the basis of a
many marketers have found that a relatively small group of heavy users accounts for a disproportionately large amount
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