Please give some examples of high level domestic and global environment factors that can impact an organization of marketing decisions?
In what forum does technology impacts the marketing decisions? (What do they mean by that)?
What is the relevancy of social responsibility and ethics as related to an organization? (Please explain in details and give some examples)
Case: Nokia and the Cellular Phone Industry
Q1. Identify the key environmental factors, including industrial policy, in the cellular telephone industry that may impact global environmental factors that may impact Nokia's marketing decisions.
Q2. What resources, capabilities and technology have impacted Nokia's marketing decisions?
Q3. Analyze the importance of social responsibility and ethics as related to Nokia's marketing?