Question 1. Distinguish between a generic market and a product-market. Provide an example.
Question 2. In your own words, explain several reasons why marketing managers should consider international markets when evaluating possible opportunities.
Question 3. Explain what market segmentation is.
Question 4. Discuss the impact of the new teen cycle on marketing strategy planning in the U.S.
Question 5. Explain why mobile consumers can be an attractive market. What products would you market to them?