Social-class differences


Assignment:

You are the owner of two furniture shops, one catering to upper-middle-class consumers and the other to lower-class consumers. How do social-class differences influence each shop’s (a) product lines and styles, (b) advertising media selection, (c) communications style used in the advertisements and (d) payment policies?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Social-class differences
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