Descriptions of affluent households, Marketing Management

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Descriptions of affluent households

Assignment:

Q1. How would you use the descriptions of affluent households presented to segment the market for (a) home exercise equipment, (b) holidays and (c) banking services?

Q2. How can a marketer use knowledge of consumer behaviour to develop financial services for affluent consumers? For lower-income consumers?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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