Question 1:
You’ve just been hired as Public Relations Director of the service sector organization and your first assignment is to make a crisis communication plan.
The following elements must be included in plan; preparation of news release, handling of the Media, crisis communication team, designated spokesperson among others. You must also point out how your organization’s response to a crisis can diverge from defensive to accommodative.
Question 2:
Well thought sponsorship can be a powerful positioning device in hands of Public Relations Practitioners. Explain.
Question 3:
“It is more complex to face the press than to bathe a leper’’. Mother Teresa.
In the light of above statement, describe the significance of media management by Public Relations Practitioners.
Question 4:
Recognize the major justification and motivations behind the concern for professional ethics in the public relations practice.