Should company happy or concerned if customers are satisfied


Disucssion Post

i. Salespeople play three primary roles. What are they? Salespeople create value in what two ways?

ii. Do customer relationships begin as transactional and move toward strategic partnerships?

iii. Should a company be happy or concerned if most customers are satisfied?

Text Book: Principles of Marketing Version 2.0 By John F. Tanner, Jr. and Mary Anne Raymond.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Should company happy or concerned if customers are satisfied
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