Should abercrombie-fitch stick to current marketing strategy


Problem: What would be included in the:

  • Executive summary
  • Introduction
  • Findings
  • Discussion
  • Conclusion

Recommendation for case is Abercrombie & Fitch: Is it Unethical to be Exclusive?  Based on the questions below.

Should Abercrombie & Fitch stick to its current marketing strategy (exclusionary tactics), or become more inclusive by adding more sizes?

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Marketing Management: Should abercrombie-fitch stick to current marketing strategy
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