Develop communication programs for members of millennial, Marketing Management

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Develop communication programs for members of millennial

Problem 1. Choose a company or other organization and analyze how it communicates with its customers and how you use the internet to execute various elements of the promotional mix.

Problem 2. In recent years, some marketers have pointed out that it is easier to develop communication programs for members of the Millennial generation.

Briefly discuss the characteristics of this generation.

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