Solved: Short-term health of the product or brand, Marketing Management

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Short-term health of the product or brand

Problem 1. Provide a research background on how the selection of endorsers can affect a consumer's perception about the brand being represented.

Problem 2. Include examples of a good match and bad match and explain the implications of both situations with regard to the short-term health of the product or brand.

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Marketing Management: Short-term health of the product or brand

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