Short and long term strategic initiatives
Question: Strategic planning and the IMC concept are closely intertwined when managers are calculating their short and long term strategic initiatives. Explain. What aspects of this planning need research?
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Strategic planning and the IMC concept are closely intertwined when managers are calculating their short and long term strategic initiatives.
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Select an existing business that utilizes short, medium, and long-term strategic planning. You may also use your own company.
What is your company's mission statement? Does the mission statement incorporate its brands or industry into the mission statement?
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