Question: Sex and violence. In June 2002, the Journal of Applied Psychology reported on a study that examined whether the content of TV shows influenced the ability of viewers to recall brand names of items featured in the commercials. The researchers randomly assigned volunteers to watch one of three programs, each containing the same nine commercials. One of the programs had violent content, another sexual content, and the third neutral content. After the shows ended, the subjects were asked to recall the brands of products that were advertised. Results are summarized in the next column.
a) Do these results indicate that viewer memory for ads may differ depending on program content? A test of the hypothesis that there is no difference in ad memory between programs with sexual content and those with violent content has a P-value of 0.136. State your conclusion.
b) Is there evidence that viewer memory for ads may differ between programs with sexual content and those with neutral content? Test an appropriate hypothesis and state your conclusion.