Assesment task 1 (service process blueprint and report)
With reference to the concepts and theory learnt, students are required to draw a service blueprint of the service process that they have consumed recently and write a report on service experience improvement based on their analysis of service process. The blue print and report will be based on student experience and research:
Service Blueprint Requirements: 'Consider a hospitality and tourism service that you have consumed recently. Draw a service blueprint that describes the services process involved at each step. Identify fail points, process time, activity time etc.in service delivery and document it in your analysis
Report Requirements: Write a report analysing each step of the service process and making a series of recommendations for service experience improvement. The recommendation must be based on theory and concepts taught during the first 4 weeks of the semester and should not exceed more than 500 words.
Suggestions on how to answer this question (this list is not exhaustive)
- The answer must be based on theory and concepts taught during the first 5 weeks of the semester.
- Students should use relevant material from the weekly lectures as well as other resources such as academic journal articles and text to support their ideas.
- Students will be required to explore different service-quality theories and concepts
- Students must ensure that all information source are appropriately referenced
using APA referencing conventions