Ideas for new products often start with desiring a product


Ideas for new products often start with desiring a product or service that isn't available in the marketplace. Many innovators have created products out of frustration because they had a need that wasn't being met.

For your discussion, describe a problem that really frustrates you, or a need you have that is not satisfied by current market offerings. Share your ideas for a product or service that would solve this problem or satisfy this need.

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Operation Management: Ideas for new products often start with desiring a product
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