1. Self-reference criterion (SRC) is the unconscious human tendency to interpret the world in terms of one’s own culture and values. Provide an example of how a SCR can negatively affect a company’s global marketing efforts. Type your answer in complete sentences and in paragraphs.
2. There are many factors to consider when setting up a franchise in another nation, such as the communication, culture, dietary preferences, language, religion, and values. Name a U.S. food franchise that has a presence in another country. Briefly state the major barrier that it had to overcome to be successful in other nations. Then explain how easy or difficult it was to overcome that barrier. Type your answer in complete sentences and in paragraphs.