Assume you work in marketing for dr pepper and you are, Operation Management

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Assume you work in marketing for dr pepper and you are

Assume you work in marketing for Dr Pepper and you are looking to expand the brand internationally. Your final three choices are Mexico, Australia, and India. Using the global environmental factors discussed in this chapter- currency fluctuations, income distribution, cultural fit, and technology -rank the countries based on which would provide the best opportunity for Dr Peppers expansion. Explain your ranking for each country.

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