Problem 1. You are an employee for one of the following companies of your choice. Your project manager has asked you to research the possibility proposed in the scenario of your choice and submit to him/her the proposal topic that you believe should be developed. Supply a working title for the research design plan. Describe the topic and identify the research question to be addressed.
Company A: Your company is wondering if it would be advantageous to open a branch in another country or export goods or services to another country (of your specification).
Company B: Your company wants to know if they should add a new product line or service (of your specification).
Company C: Your company wants to know if you should discontinue a product line or service (of your specification).
Problem 2. Your organization is thinking about doing a business research project. Your supervisor has asked you to send him/her a memo evaluating the following summary of a business research project for an agricultural firm. The memo should address the following issues:
What types of research method types were used (quantitative, qualitative, or mixed)? Why do you think these methods were used?
How well did these methods insure the effectiveness and efficiency of the organizational structure, and the selection and maintenance of managerial personnel?
Based on the findings, what recommendations would you make to your supervisor? How will your recommendations insure the effectiveness and efficiency of the organizational structure?
Juicy Red Tomatoes, a tomato grower operating in Florida, invited researchers to investigate (1) the effectiveness and efficiency of its organizational structure, and (2) the selection and maintenance of managerial personnel.
The researchers used observation, interviews, and questionnaires to gather data on the organizational structure of the entity. The analysis and interpretation of the primary data indicated that the organization structure was dysfunctional due to improper delegation of authority and responsibility and poor communication practices. The proposal for the correction of these discrepancies was accepted and intensive training began for the management and employees of the organization.
For the selection and maintenance of the managerial personnel, observations (primary data) and the detailed examination of records (secondary data) were employed. It was found that the selection of managerial personnel in the past was based on friendship, family connections, and political reasons; in most cases, the managerial personnel were not qualified to perform effectively and efficiently. This situation was corrected by terminating these practices and subjecting the management to intensive commensurate training and development.
Finally, the maintenance of the managerial personnel was analyzed and evaluated by examining compensation records. It was detected that there were no scientifically established compensation criteria, thus creating substantial inequity between production and compensation. The creation of a viable wage and salary administration infrastructure corrected such discrepancy.
Problem 3. The National Sales meeting is approaching. Each territory manager has to do a short presentation for the Marketing department that highlights how the consumers in their territory (zip code 60614) are different from those in the Total US.
Download the file: Census Bureau Reports . This file contains reports generated from AMA's (American Marketing Association) website. AMA's website provides free demographical services where one can choose from a variety of criteria and generate reports based on the U.S. Census data. This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, Census Population Detail based on the entire U.S.
Download the file: Census Bureau Reports . This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, Census Population Detail based on the U.S. zip code 60614.
Create a graph that compares the categories from each file. Create a 3-5 slide presentation that displays the graph(s) and analysis on how the 60614 categories you chose differ from the national profile. (Refer to the Question and Answer resource for this unit for information on graphs and charts.)
Problem 4. You are the market research manager for one of the following organizations. The President wants your advice on the possible business venture to pursue. He/She requested your recommendation at the end of the day summarizing your research findings, analysis, and recommendation.
Download the population data on the community in question. This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, and Census Population Detail based on the U.S. zip code 60614. Research the Internet and your course materials for any additional data and resources to help you reach this recommendation. Document any assumptions or elaborations you had to make in the speaker's notes. Apply the standard of APA Style to all research and writing tasks for the course.
Scenario 1:
The academic affairs committee wants a recommendation on what new degree program should be pursued for the 60614 community.
Scenario 2:
The development company wants to know which type of businesses the stores should be leased to in the new 5-store strip mall in the 60614 community.