Write a seven to eight page document using Harvard style referencing:
Description of document.
The partners in your accounting firm have agreed to invest some of the company's profits in the stock market. A previous team effort identified two leading companies in each of five different industries.
• Boeing; Lockheed martin (aerospace, defense)
• Hewlett-Packard; dell (computers and software)
• Barnes and noble; Amazon(retailing)
• UPS; FedEx (delivery and logistics)
The partners have already done an in-depth financial analysis of all firms, and they have asked you to look for more qualified qualitative information, such as
• Fundamental philosophical differences in management styles, launch and handling of products and services, marketing of products and services, and approach to e-commerce that sets one rival company apart from the other.
• Future challenges each competitor faces
• Important decisions made by the two competitors and how those decisions affected there company
• Fundamental differences in each company's vision of its industry's future (for instance, do they both agree on what consumers want, what products to deliver, and so on?)
• Specific competitive advantages of each rival
• Past challenges each competitor has faced and how each met those challenges
• Strategic moves made by one rival that might affect the other
• Company success stories
• Brief company background information
• Brief comparative statistics, such as annual sales, market share, number of employees, number of stores, types of equipment, number customers, sources of revenue, and so on
Task: Select two competitors from the preceding list and write a long formal informational report comparing how the two companies are addressing the topics outlined by the partners. Of course, not every topic will apply to each company, and some will be more important than others-depending on the companies you select. The partners will invest in only in one of the two companies in your report.